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Introducing ’Hunters and Unicorns’ – the podcast that shows you what it takes to be #1 in software sales. Are you hungry for the inside scoop on what it takes to lead in the dynamic world of software sales? Join us each week as we dive deep into the journeys of the trailblazers shaping the tech landscape’s future. 🔍 Dive into pivotal past experiences. 🎙️ Unveil the Playbooks of Tech Titans! 🚀 Revealing strategies of tech leaders driving growth. 🎯 Insights from thought leaders, entrepreneurs, execs. 🔥 Ignite innovation, leadership, extraordinary achievements. 🌐 1M+ global downloads – a community of tech enthusiasts. 🦄🎉 Subscribe and discover what it takes to be #1 in software sales! 👋 We are your hosts, Simon Kouttis and Ollie Kuehne, founders of Hunters & Unicorns, a tech recruitment agency in the UK. Visit our website to find out more: https://huntersandunicorns.com
Episodes
Tuesday May 31, 2022
Tuesday May 31, 2022
Welcome to Hunters and Unicorns, 20/20/20 Mastery Mission.
20 topics, 20 guests for 20 minutes.
We're here to unlock tribal wisdom from tech sales legends to help you get one step closer to mastery.
Today we are joined by Bart Van De Burgt, Regional Vice President, Benelux & Nordics at Zscaler, the leading cloud security company.
In episode 5, Bart shares his wisdom on how to perfect the discovery stage of the sales process. We discuss best practices and practical tips to ensure the discovery process helps you and your prospective customer realise pain, opportunity and a reason to work together.
“Transformational deals start with change, but change is hard - people don't want to change. If you want to force a change, you first need to help people understand why change needs to happen. What's wrong with the situation that you're in and why is it broken? What are the negative consequences that arise from where you are today?”
Everyone in SaaS understands discovery to be the first part of their sales process but in terms of mindset, Bart explains how discovery should continue throughout the entire sales cycle. He provides three fundamental stages and methodologies to help you navigate your sale and align your business outcomes with your customer’s pain points to cultivate better sales conversations and improved win rates.
“Deals are won and lost in Discovery.”
Sharing personal experiences and tips on the art of great discovery, Bart teaches us how to slow down the sales cycle, trust in the process and “sell change” in order to build prospect interest, move opportunities forward and open doors to high-level business stakeholders.
Listen to our story session to discover real life case studies and more on how to apply Bart’s methodologies to everyday business scenarios and learn preparation tactics, research tips, and best practices to prepare for your next discovery meeting.