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Introducing ’Hunters and Unicorns’ – the podcast that shows you what it takes to be #1 in software sales. Are you hungry for the inside scoop on what it takes to lead in the dynamic world of software sales? Join us each week as we dive deep into the journeys of the trailblazers shaping the tech landscape’s future. 🔍 Dive into pivotal past experiences. 🎙️ Unveil the Playbooks of Tech Titans! 🚀 Revealing strategies of tech leaders driving growth. 🎯 Insights from thought leaders, entrepreneurs, execs. 🔥 Ignite innovation, leadership, extraordinary achievements. 🌐 1M+ global downloads – a community of tech enthusiasts. 🦄🎉 Subscribe and discover what it takes to be #1 in software sales! 👋 We are your hosts, Simon Kouttis and Ollie Kuehne, founders of Hunters & Unicorns, a tech recruitment agency in the UK. Visit our website to find out more: https://huntersandunicorns.com
Episodes
Wednesday Jun 18, 2025
Wednesday Jun 18, 2025
In this episode of Hunters & Unicorns, Great Leaders UK, we sit down with Marina Ayton, VP UK&I at Wiz and co-author of The Female Sales Leader, to explore her remarkable journey from first-line to second-line leadership and back again.
Marina shares hard-won lessons on building and recruiting world-class teams, navigating rapid promotions, overcoming imposter syndrome, leveraging EQ alongside IQ, and championing diversity in sales. Whether you’re an aspiring sales leader or a seasoned executive, Marina’s playbook offers actionable insights to elevate your career and drive lasting impact.
🙌 Thanks to Our Sponsors!
PG AI: https://www.getpg.ai
Selr: https://selr.ai
🏹 Key Topics Covered
00:00 – Intro & Career Beginnings
01:30 – Transitioning from first line to VP
06:00 – Building the First Enterprise Team
12:00 – Transition to Major Deals Leadership
18:00 – Stepping into Second-Line Role
24:00 – Crafting Vision & Enabling Teams
30:00 – When to Step Back & Pivot
36:00 – Imposter Syndrome as Superpower
42:00 – EQ vs. IQ in Modern Sales
48:00 – Writing The Female Sales Leader
54:00 – Reflections & Future Outlook
💥 3 Biggest Lessons
1. Embrace Humility & Listen First – Early listening builds credibility; understand before imposing change.
2. Leverage EQ to Drive Trust – Emotional intelligence is irreplaceable; it underpins long-term partnerships and diverse teams.
3. Purposeful Career Moves – Stepping back into roles refines understanding of where you add value at scale.
🙌 Thanks for listening! This episode was hosted by Simon Kouttis and Ollie Kuehne, founders of Hunters & Unicorns, and post-produced by the team at videoforce.pro. If you enjoyed this deep dive, please like/share and subscribe to our channel!
🦄 Connect with Hunters & Unicorns
Website: http://huntersandunicorns.com
Twitter: http://twitter.com/HuntersUn1corns
Instagram: http://instagram.com/huntersandunicorns
Blog: http://huntersandunicorns.com/blog
💬 Notable Quotes “Imposter syndrome can be a superpower if you let it drive you to earn your seat at the table.” “Leaders must give teams the tools to imagine the art of the possible.” “EQ is never replaceable by AI; it’s what builds genuine partnerships.” #softwaresales #huntersandunicorns #playbookuniverse
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