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Introducing ’Hunters and Unicorns’ – the podcast that shows you what it takes to be #1 in software sales. Are you hungry for the inside scoop on what it takes to lead in the dynamic world of software sales? Join us each week as we dive deep into the journeys of the trailblazers shaping the tech landscape’s future. 🔍 Dive into pivotal past experiences. 🎙️ Unveil the Playbooks of Tech Titans! 🚀 Revealing strategies of tech leaders driving growth. 🎯 Insights from thought leaders, entrepreneurs, execs. 🔥 Ignite innovation, leadership, extraordinary achievements. 🌐 1M+ global downloads – a community of tech enthusiasts. 🦄🎉 Subscribe and discover what it takes to be #1 in software sales! 👋 We are your hosts, Simon Kouttis and Ollie Kuehne, founders of Hunters & Unicorns, a tech recruitment agency in the UK. Visit our website to find out more: https://huntersandunicorns.com
Episodes
Friday Nov 28, 2025
Friday Nov 28, 2025
Jason Eubanks is back to answer the question every revenue leader is asking: Will AI kill sales jobs or make great sellers unstoppable?
He drops hard stats (91% of B2B teams missed quota, top 25 % drive 80% of revenue at 11× productivity) and explains why AI is a superpower for elite performers, a wake-up call for the bottom quartile, and a complete game-changer for SDR outreach, buyer trust, and hiring. If you lead a sales org, this 35-minute conversation is required listening. 🙌
Thanks to Our Sponsor! Aurasell AI
The first AI-native GTM platform: https://aurasell.ai
🏹 Key Topics Covered
00:00 - Intro & Jason returns
01:38 - AI: replace or superpower?
03:07 - Top 25% dominate revenue
04:38 - 91% teams miss quota
09:40 - AI’s impact on SDRs
12:46 - Outreach volume vs buyer fatigue
16:52 - Human trust + real-time signals
25:14 - Hiring for the AI era
28:25 - Will AI make sellers lazy?
31:12 - Keeping top talent engaged
💥 3 Biggest Lessons:
1. AI Widens the Performance Gap Top 25 % already produce 11× more — AI will make them unstoppable while exposing under-performers.
2. Bottom Quartile Must Adapt Fast If you don’t aggressively adopt AI tools, you’ll fall further behind as others 2–4× their productivity.
3. Hire Character, Teach Skills Work ethic and engagement can’t be automated — get these right and AI turns good sellers into great ones.
💬 Notable Quotes “AI will be a superpower… it will unlock new levels of productivity that allow your top sellers to become even more productive.” “91 % of all B2B sales teams didn’t hit their revenue targets.” “80 % of the revenue was generated by only 25 % of the sellers.” “I don’t buy that AI makes sellers lazy — laziness exists for other reasons.”
🙌 Thanks for listening! This episode was hosted by Simon Kouttis and Ollie Kuehne, founders of Hunters & Unicorns, and post-produced by the team at videoforce.pro. If you enjoyed this episode, please smash like/share and subscribe!
🦄 Connect with Hunters & Unicorns
Website: http://huntersandunicorns.com
X: http://x.com/HuntersUn1corns
Instagram: http://instagram.com/huntersandunicorns
Blog: http://huntersandunicorns.com/blog
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